[Events] (no subject)

[Maurice.Patterson]

The 'Mile for Milford' charity event (further details of which you can
find on Facebook) will be held this Sunday 18th April, starting at 12
noon at the UL running track. The event has been organised by students
from the MSc in Marketing, Consumption & Society in association with the
BDO Get BACk Challenge. There will be fun and games for all the family
though you are encouraged to participate by running or walking a mile on
the running track.

 

The aim of the event is twofold:

1.  To raise awareness for the BDO Get BACk challenge  

2.  To raise much needed funds for Milford Hospice 

 

The BDO Get BACk Challenge was initially developed to bring businesses
and their associates together to raise funds in tackling cancer using a
'top down' (care) and 'bottom up' (prevention) approach.   The top down
'care' approach is designed to fund palliative home care programmes run
by local hospices across the Mid West for those unfortunate to be
affected by Cancer.  The bottom up 'preventative' approach is funded on
adopting a proactive approach to living a healthy and active lifestyle
particularly among young people and counteract the growing issue of
obesity and its associated problems.  The idea is that encouraging
activity among kids and a healthy lifestyle will reduce their risk of
contracting life threatening illnesses later in life and that they will
carry through a healthy focus with them in life.  The principal target
groups are those living in the social disadvantaged areas of the region
who are most affected by the problems of obesity through a combination
of a lack of sport participation opportunities.   

 

Regards

 

Maurice

 

 

Maurice Patterson

Lecturer in Marketing

Department of Management & Marketing

Kemmy Business School

University of Limerick

 

T: +353 (0)61 234120

E: maurice.patterson at ul.ie

 

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